Privacy policy

This Privacy Policy explains how Guilly (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from guillyunderwear.com (the “Site”).

Personal Information We Collect

When you visit our Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. While you browse, we also collect information about the web pages or products you view, the websites or search terms that referred you, and how you interact with our Site. We call this Device Information.

We collect Device Information using technologies such as:

  • Cookies: Small data files placed on your device (to learn more or disable, visit allaboutcookies.org).

  • Log files: Track actions on the Site and collect data like IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels: Electronic files that help record browsing behavior.

When you make or attempt to make a purchase, we collect certain details including your name, billing/shipping address, payment details (including credit card information), email, and phone number. We call this Order Information.

When we refer to Personal Information in this Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the information we collect to:

  • Fulfill and process your orders (including payments, shipping, invoices, and confirmations).

  • Communicate with you about your order or account.

  • Screen orders for potential fraud or risks.

  • Provide you with product updates, offers, or marketing (when consistent with your preferences).

  • Improve and optimize our Site through analytics and advertising insights.

Sharing Your Personal Information

We share Personal Information with trusted third parties to help us operate our business:

We may also share information to comply with applicable laws, respond to lawful requests (such as subpoenas), or protect our legal rights.

Behavioral Advertising

We use your Personal Information to deliver targeted advertising and marketing. To learn more about targeted ads, visit the Network Advertising Initiative.

You can opt out of targeted ads here:

You can also manage ad preferences through the Digital Advertising Alliance opt-out portal.

Your Privacy Rights (U.S. Residents)

Depending on your state of residence (e.g., California, Virginia, Colorado, Connecticut), you may have the right to:

  • Access the personal information we hold about you.

  • Request correction, update, or deletion of your data.

  • Opt out of the “sale” or “sharing” of personal information and targeted advertising.

To exercise these rights, please contact us at info@guillyunderwear.com.

If your browser or device supports the Global Privacy Control (GPC) signal and you have it enabled, we will treat that as a request to opt out of any data practices considered “sale,” “sharing,” or targeted advertising for that browser/device.

Data Retention

We retain your Order Information for as long as necessary to fulfill the purposes outlined in this Policy, unless you request deletion.

Changes

We may update this Privacy Policy periodically to reflect changes in practices, technology, or legal requirements. Updates will be posted on this page with a revised effective date.

Contact Us

For questions, requests, or complaints regarding this Privacy Policy, you can reach us at:
📧 info@guillyunderwear.com